Company Profile
The magazine "Market Leader" is a two month edition of the "Four Press" company that is aiming to give a fresh impetus of information to the field of Greek retail trade and for the first time to the area of wholesale. It appeals to a dynamic market, which is characterised by intense competition, a plethora of new products and a continually modified pattern of the buying behaviour, through the multiple distribution networks. "Market Leader" targets to an analytical presentation of the basic trends, developments and factors that distribute nowadays the image of the trade industry.
Through the use of interviews, special case-studies, market reports, the observation of the latest developments from the Greek and the international markets, presentations and analysis of products and services, "Market Leader" aims to provide a reliable guidance around the subjects that deal with the trade industry. With reputable and well grounded editors, objective description and perceptiveness, constitutes a basic medium of communication that is distributed in more than 3.500 cadres/companies in the market, who have the responsibility of decision making as they are in key positions in the sectors that are activated.
In the receivers of the "Market Leader" magazine, are included industries, super and hyper market chains, shopping malls, wholesalers, public organisations, associations and unions, and consulting businesses. The target of the journal, is to become a break even point in the sectors that are referred above, providing the executives in the whole-, and retail market with all the necessary means, that will allow them to confront efficiently the continuous challenges and changes that the organisations of the whole-, and retail industry are encountered in the global business environment.
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